Lecture Series Chapter: Entrepreneur to Enterprise
Scott Seamans had no idea what was about to happen in 2002 when he thought about marketing a shoe through his new company Western Brands, LLC. A rise of meteoric proportions that propelled his company from concept into the worlds third largest shoe company and one of the most successful IPO’s in history. The shoe was Crocs, and Scott Seamans and his new team made Crocs the most iconic, successful and best selling shoe of all time. Come listen to Scott as he recounts the journey from a spark of an idea, through the blistering fast growth and all the way through IPO.
About Scott Seamans
Scott Seamans was an entreprenuer extrordiare prior to having launched Crocs in 2002. By this time Seamans was already a respected businessman having made a career in light diffusion lenses and other photography equipment. Seamans sold off his business interests in 1998 and began consulting before launching Crocs in 2002.